Ways that companies can utilise the framing effect when trying to switch consumers' perspectives on their products.
When we tend to fixate on the first piece of information we receive, this can impact our purchasing habits.
Our tendency to place a higher value on products that we already own can effect the retail space.
When we are choosing between two products simultaneously, our views are different.
We are typically more likely to spend money when it is in smaller denominations. This can be used to encourage sustainable choices.
Using the default effect correctly can ensure customers opt for the most sustainable option when presented with a range of choices.
Ensuring that your product stands out against other options so that shoppers choose the most sustainable option is possible when employing the Decoy Effect.
The ways to utilise choice-supportive bias to encourage customers to implement sustainable choice into their purchasing decisions.
How congruence bias provides opportunities in sustainable shopping.
