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Case Studies

I've delivered psychological insights and behavioural change initiatives to more than 100 brands across 28 countries

Behavioural Science Audit of a Branded Bay In-store

With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.

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Food To Go (FTG) Case Study

Food To Go (FTG) Case Study

Discover how to be the default Food To Go (FTG) store of preference, drive weight of purchase and optimise shopper satisfaction, loyalty and value.

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Shopper Workshop for CSM Bakery Solutions Ltd

Shopper Workshop for CSM Bakery Solutions Ltd

CSM Bakery Solutions Ltd wanted to create and facilitate a half-day workshop as a means of introducing the UK Category team to shopper psychology

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Post Office Counters Ltd Category Management

Post Office Counters Ltd Category Management

The Post Office wanted to make sure they had the best ways to reinvest in their business to make them even more relevant tomorrow than they are today.

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Optimising Convenience Retail

Optimising Convenience Retail

A convenience store case study using shopper psychology insights to remove shopper friction in-store.

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Shopper Oriented Pet Care Category Optimisation

Shopper Oriented Pet Care Category Optimisation

The nation's pets will still need feeding, grooming and loving. Shoppers and their pets: an opportunity not to be missed!

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The Psychology of Packaging

The Psychology of Packaging

A recent study focused on how shopper perceptions can be automatically activated by various design elements related to product packaging.

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Anheuser-Busch In-store Display Optimisation

Anheuser-Busch In-store Display Optimisation

Anheuser-Busch wanted to both drive brand performance and deliver real value to retail partners by optimising their in-store displays.

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Pladis Global Shopper Fundamentals Workshops

Pladis Global Shopper Fundamentals Workshops

Pladis Global wanted to step up their dominant position in the confectionery industry by incorporating the psychology of shopper fundamentals.

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Optimising Packaging Design for Holland’s Pies

Optimising Packaging Design for Holland’s Pies

Holland’s Pies wanted to realign their packaging with the psychology of their shoppers. The redesign hoped to both optimise in-store standout and deliver produc

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What our customers think

I've delivered behavioural science knowledge, experience and insights to more than 100 brands across 28 Countries
“We followed every bit of Phil's advice on our packaging and sales have skyrocketed.”
2 Sisters Food Group
Emma Wilson, Category Manager
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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