Shoppology – Inside the Mind of the Customer

Are you a retailer, brand owner or marketer? Shoppology is a book that illustrates how purchasing decisions are made. It explains what lies behind them and how you can become a smarter brand owner or retailer.

In addition to providing a thorough explanation of the science of shopping, this book also offers many insights into how people function as part of the human race, and how the evolution of our society and culture affects the way we behave. You can apply this knowledge in many areas of society and interactions, with other people and even inanimate objects. Shoppology explains the basis on which we make many of our life choices, and how the brain and mind can be either a help or a hindrance.

Overall, this book demonstrates how we can all be more masterful of our actions, through showing how we make decisions to act in a particular way. Although the book refers to shoppers, shopping and related activity, you are invited to consider the information in a much broader context as many of the topics refer not only to shopping, but also to most of modern day society.

If you take payment in a traditional bricks and mortar store or from an ecommerce site you’ll make economic gains from putting into practice what’s described in this book. Read about the latest learnings regarding how the human brain, mind and body function. These have been distilled down into the everyday retail marketing language.