What is Behavioural Science?
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Marketing Communications

What if your message wasn’t just seen, but felt, remembered, and acted on?
We help global brands make every word count!

Effective marketing communications

You’re putting messages out into a noisy world. Behavioural science helps you cut through by aligning with how people really think.
We help you apply proven psychological triggers, like framing, social proof, and loss aversion, to craft communication that moves people.
Want to add science to your storytelling? [Let’s refine your message.]

Our Master Database Ensures Accurate Analysis

1,500

Behavioural science insights accumulated over 30+ years of experience

100

Cognitive biases analysed to understand the mind of the consumer.

15

Categories for testing design effectiveness in marketing communications.

Purchasing Funnel

See: How psychologically attention-grabbing is the design?

Appeal: How psychologically pleasurable and non-threatening is the design?

Engage: How easy is it to mentally process this design overall?

Buy: How well does this design communicate the psychological need being met?

Cognitive Processing

System1: How intuitively does this design communicate?

System2: How effectively does this design communicate rational information?

Emotion: How well does this design emotionally connect and communicate?

feedback illustration showing sad face, middle and happy
cards illustrations

Visual cues

Layout: Does the layout of the design help or hinder from a psychological perspective?

Colours: How psychologically effective are the colours used in the design?

Imagery: How psychologically effective and relevant are any images in the design?

Fonts: How easy is it to mentally understand and process this design based on the fonts used?

Communication

Copy: How easy is it to mentally process the copy used in the design?

Numbers: How psychologically effective is the way any numbers are used?

Price: How psychologically effective is the way the price is communicated?

Promotion: How psychologically effective is the way the promotion is communicated?

Why us?

Improve your marketing communications strategy.

Team
Our team of experts have a deep understanding of Behavioural Science and Cognitive Biases.
Experience
25+ years of experience improving the marketing communications of leading brands and retailers.
Purpose
Dedicated to helping you create the most effective marketing communications designs possible.