Packaging plays a crucial role in branding, consumer psychology, and purchasing decisions.
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A recent study, "Tough Package, Strong Taste," explores how packaging shape and colour influence consumer perceptions of taste and overall product evaluation.
To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.
Retail media has quickly become popular because it allows brands to target shoppers in a highly effective and immediate way, right where they’re buying.
When it comes to food packaging, designers focus a lot on colour and shape. But not enough attention is paid to the images used on the packaging.
The endowment effect is an emotional bias that says that once we own something, or have a sense of ownership, we irrationally overvalue it.
Loss aversion bias refers to our human tendency to prefer avoiding losses to acquiring equivalent gains.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products that they partially created.
