This study delves into how packaging design, specifically material, visuals, and text, influences shopper expectations and their willingness to buy.
An AI-powered design analysis tool that changes the design game entirely. Quantitative analysis & expert recommendations, in less than 4 minutes
In today’s retail, success is about more than just the right products. It’s about crafting meaningful interactions at every stage of the shopper's journey
When it comes to food packaging, designers focus a lot on colour and shape. But not enough attention is paid to the images used on the packaging.
Research participants associated angular shapes with spiciness. Rounded shapes, in contrast, were linked to soft, less fiery qualities.
Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology.
To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.
From Packaging and POS, to Websites and Retail Media Advertising, all can be dramatically improved by applying proven Behavioural Science
With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.
