Research participants associated angular shapes with spiciness. Rounded shapes, in contrast, were linked to soft, less fiery qualities.
Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology.
To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.
From Packaging and POS, to Websites and Retail Media Advertising, all can be dramatically improved by applying proven Behavioural Science
With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.
Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack
This fascinating study reveals how packaging material, glass versus plastic, affects our judgments of quality and taste.
While it may seem like a small adjustment, shrinkflation has a big impact on how shoppers perceive both retailers and brands.
How can retailers adjust their store layouts to better meet the needs of today’s shoppers? The answer lies in embracing behavioural design principles.
