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No.11 Confirmation Bias & Shopping Sustainably

Ways you can use confirmation bias to encourage sustainable shopping practices.

Cognitive Biases
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No.9 Ben Franklin Effect on Shopping Sustainably

How we can use the Ben Franklin effect when encouraging shoppers to carry out sustainable actions.

Cognitive Biases
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No.8 Base Rate Fallacy & Shopping Sustainably

When we mistakenly judge a situation and fail to take into account all surrounding relevant information, we are using the base rate fallacy.

Cognitive Biases
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No.6 Availability Heuristic & Shopping Sustainably

Specific criteria that we remember can affect our decision-making when shopping sustainably.

Cognitive Biases
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No.5 Automation Bias & Shopping Sustainably

Automatically assuming that details are correct when shopping affects our ability to shop sustainably.

Cognitive Biases
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No.4 Attribute Substitution & Shopping Sustainably

When we don't consider the wider picture while we make a purchase we are implementing attribute substitution.

Cognitive Biases
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No.3 Attentional Bias & Shopping Sustainably

When we don't try to see all sides of a story we are displaying attentional bias and this comes into play when we are shopping sustainably.

Cognitive Biases
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No.2 The Anchoring Effect on Shopping Sustainably

Our tendency to rely on the first piece of information that is fed to us can impact how we shop sustainably.

Cognitive Biases
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No.1 The Ambiguity Effect on Shopping Sustainably

When applying cognitive biases to promote sustainable shopping we can see the impact of the ambiguity effect on our sustainable shopping practices.

Cognitive Biases
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