The Less is Better Effect is a preference reversal that occurs when the lesser or smaller alternative is preferred when evaluated separately, but not together.
A cognitive bias relating to currency, suggesting people are less likely to spend larger currency denominations than their same value in smaller denominations.
The Illusory Truth Effect is the tendency to believe false information to be correct after repeated exposure.
Distinction Bias is the tendency to view two options as more different when evaluating them simultaneously than when evaluating them separately.
Confirmation bias is the tendency for the brain to value new information more if it supports existing ideas and beliefs.
The Focusing Effect is the tendency for the brain to rely too much on the first piece of information it received in relation to decisions made later on.
In prospect theory, the Pseudocertainty Effect is the tendency for people to perceive an outcome as certain while it is actually uncertain.
Ever snapped up a last-minute offer by the tills? A small chocolate bar? A packet of chewing gum? That's impulse buying, aka Restraint Bias.
The third-person effect determines that we tend to perceive that mass media messages have a greater effect on others than on ourselves.
