Making sure customers are aware that the sustainable choice is the best one can work in your favour.
The importance of understanding this cognitive bias cannot be underestimated.
How to make sure loss aversion doesn't negatively affect your business.
Making sure your customers are not overwhelmed with choice can work in your, and the planet's favour.
How the sunk-cost fallacy is incorporated into sustainable shopping.
The ways you can use the illusory effect in your own sustainability initiatives.
How can employers use the IKEA effect to encourage sustainability?
Understanding and recognising hyperbolic discounting can help encourage consumers to opt for a more sustainable choice.
Groupthink can have a significant impact on the way consumers make sustainable decisions.
