Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack
This fascinating study reveals how packaging material, glass versus plastic, affects our judgments of quality and taste.
While it may seem like a small adjustment, shrinkflation has a big impact on how shoppers perceive both retailers and brands.
How can retailers adjust their store layouts to better meet the needs of today’s shoppers? The answer lies in embracing behavioural design principles.
In 2024, UK grocery brands and retailers face a rapidly evolving landscape influenced by economic pressures, digital transformation, and shifting behaviours
Retail media has quickly become popular because it allows brands to target shoppers in a highly effective and immediate way, right where they’re buying.
Our tendency to follow the crowd has an impact on our sustainable shopping experience.
The Bandwagon Effect is the tendency for the brain to conclude that something must be desirable because other people desire it.
The Availability Heuristic is a mental shortcut that relies on immediate examples that come to a shopper’s mind when evaluating a purchase decision.
