Shopper thoughts, beliefs, feelings and perceptions influence shoppers' decision-making and alter buying behaviour.
Salience Bias is the cognitive bias that predisposes shoppers to focus on items that are more prominent or emotionally striking.
The decoy effect is the phenomenon whereby shoppers will have a specific change in preference between two options when presented with a third option.
The mere-exposure effect is a psychological phenomenon in which people tend to develop a preference for things merely because they are familiar with them.
Retail has seen fast-paced change from high street stores to online shopping. Now comes the metaverse - a digital innovation set to shake up retail!
I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.
Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?
Different retailers are executing in-store media in different ways, take a look at these real world examples - But which is more effective Tesco, or Sainsbury's
This study delves into how packaging design, specifically material, visuals, and text, influences shopper expectations and their willingness to buy.
