Marketing

Marketing effectiveness increases when brand assets are used consistently and repeatedly for years, not changed every design cycle.

The human brain is remarkable, but it is not designed to process the sheer scale of choice modern retail environments present.

In this article I draw on the latest research in consumer psychology to show why behavioural science is no longer a nice‐to‐have but a strategic imperative...

It turns out, effective advertising isn’t random magic. It’s science. Human psychology and decades of research reveal consistent patterns...

Businesses that ignore consumer psychology operate blind to the true drivers of human choice. Those that embrace it engineer their growth.

Why do some online shops convert like magic while others, offering the same products at similar prices, barely make a dent? The answer often lies in psychology.

Behind every effective headline, sales page, or advert lies a rich body of research in psychology, marketing, and linguistics. And once you understand...

Here’s the problem: SRP is a retailer driven necessity, often sourced, and provided by the procurement or buying departments within major brand organisations.

Why Predictive Eye Tracking Analyses Only a Small Part of the Path to Purchase – and What Really Drives Sales

One of the most common (and costly) confusions in marketing is the conflation of brand marketing and shopper marketing.

Brand marketing and shopper marketing: Think of them like two sides of a bridge, one attracts the customer, the other gets them to cross.

In today’s retail, success is about more than just the right products. It’s about crafting meaningful interactions at every stage of the shopper's journey

To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.

While it may seem like a small adjustment, shrinkflation has a big impact on how shoppers perceive both retailers and brands.

In 2024, UK grocery brands and retailers face a rapidly evolving landscape influenced by economic pressures, digital transformation, and shifting behaviours

Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology

Retail media has quickly become popular because it allows brands to target shoppers in a highly effective and immediate way, right where they’re buying.

Understanding human behaviour is key to business success, this behavioural science coaching offers a powerful tool to unlock your organisation's full potential.

Are you ready to unlock the power of Behavioural Science & transform your business with Shopper Psychology-based insights?

In the grand Medici tradition, we help you bring together the best minds from various disciplines to create a renaissance in retail

Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your market

In the fiercely competitive world of retail, where consumers are bombarded with choices at every turn, packaging design has emerged as a critical element...

In the rapidly evolving landscape of shopper marketing, & retail, significant challenges are being faced by leading brands & retailers.

Key psychological factors that influence shopping behaviour and give both retailers and brands significant advantages in terms of sales, satisfaction & loyalty.

In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.

A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.

If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them

Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.

A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.

As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.

When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influenced (but which 40%)?

Retail has seen fast-paced change from high street stores to online shopping. Now comes the metaverse - a digital innovation set to shake up retail!

Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?

The third-person effect determines that we tend to perceive that mass media messages have a greater effect on others than on ourselves.

In prospect theory, the Pseudocertainty Effect is the tendency for people to perceive an outcome as certain while it is actually uncertain.

Understanding how shoppers buy offers an opportunity to influence what shoppers buy